Property search in Singapore is like a mirage. Yes, sites like PropertyGuru and iPropertyare popular among Singaporean property seekers and real estate agents, but they’re more like online classifieds than true-blue search engines like Google. And there lies the fundamental problem.
“This [market] is where you advertise to win. You pay to get yourself to the top of the game. This is how you get more links and more views and more calls,” says Darius Cheung, CEO and founder of 99.co, a Singapore startup that’s offering a different – and some may say purer – take on property search […]